A Helping Hand for Your Brand: How Giving Back Adds Value to Your Brand

Veronica Appleton is a multicultural children's author of    Journey to Appleville   , a story of inspiration for children to accomplish their goals and founder of Appleville Books, a children book series for multicultural children everywhere to be inspired and empowered to succeed and accomplish their goals. In addition to writing for children, Veronica is also an Adjunct Professor of Intercultural Communication and Board Member on the Committee for Contingent Faculty at DePaul University. In December 2016, Veronica penned Journey to Appleville after being rejected by 70 publishers over the course of 2008-2013 .

Veronica Appleton is a multicultural children's author of Journey to Appleville, a story of inspiration for children to accomplish their goals and founder of Appleville Books, a children book series for multicultural children everywhere to be inspired and empowered to succeed and accomplish their goals. In addition to writing for children, Veronica is also an Adjunct Professor of Intercultural Communication and Board Member on the Committee for Contingent Faculty at DePaul University. In December 2016, Veronica penned Journey to Appleville after being rejected by 70 publishers over the course of 2008-2013.

 

Like Veronica, when we give to different causes, it can give us both a feeling of influence and happiness. But the act can also provide an opportunity to uniquely, position ourselves to different employers, assist our career track to that executive suite, and shape us into model entrepreneurs.

Brand differentiation is critical for excelling in our industries. Everyday, thousands of men and women are seeking leadership positions, but research shows that women only represent 21% of senior roles in U.S businesses. We must strategically position our brands for the roles we desire. To do this, we must evaluate our current value proposition. A value proposition is a service, feature, or benefit intended to make a company or product attractive to customers. When we think about value propositions, we often associate them with well-known brands. But we have to think of ourselves as brands as well.

So what does giving back have to do with our personal brand’s value proposition? When we support causes that we are passionate about, it can actually shape how we represent ourselves to different audiences. While volunteering your time or talents may not provide a monetary award, there’s an opportunity to practice your craft – which can provide access to new knowledge and collaborative opportunities. In the interim, we also develop new soft and hard skills that can contribute to our career and life goals. These new skills add value to our resumes, CVs, LinkedIn page, and/or conversations. How awesome is it to do something good for someone else, but also increase our value proposition and brand visibility amongst employers, recruiters and our target markets.

This giving season, if you are indecisive about adding value to someone’s life, think about the return on your investment and the value you will gain in the process. It’s an enjoyable yet life-changing experience for both parties.

This article originally appeared in the Nov/Dec issue of Chicago Woman Magazine

 

So who are you sharing your gifts with during this giving season?

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